Social media is a fuel to your business. Social media has a big deal with your marketing efforts which may lead you to market reputation, awareness and sales.
Do you do research based marketing? Today in this competitive market we need a research based action in any sense.
A social media campaign is a series of grouped activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured.
What is social media marketing?
Social media marketing is the practice of using social media channels to sell or promote a brand, product or services.
Benefits of social media marketing :-
- Increase brand awareness
- To gain engagement
- Sell product and services
- To get social listening of brand sentiments
- Providing customer care and direction
- Advertise to your target audience
What is social media strategy?
A social media strategy is a way to define your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.
Social media strategy includes existing and planned social media platform and must setup the goals for the platform performance.
How to create social media marketing strategy :-
Research is integral part of social media. Both should be done simultaneously to improve the result.
Steps :-
Step 1 – Creating a goal in accordance with business objective
Before implementing social media strategy, we should set the goals to measure the success and ROI.
Each goal should be specific :
- Specific
- Measurable
- Attainable
- Relevant
- Time-bound
Step 2 :- Learn everything about your audiences
Knowing about your audience is key factor in social media. Creating a content that your audience will like, share and comment.
Some points need to be noted:-
- Age
- Location
- Average Income
- Job Title or Industry
- Interests
Collecting the data and proper analysis of the data to gain the insights are the key needs.
Step 3:- Competitor analysis
Try to understand the competitor and there strategy. What they are doing right on social media to gain the audience.
It will give insights of your industry and help in setting your own goals.
Step 4:- Do social media audits
Audit is a necessary process because it help us to improve the quality of work.
- What’s working, and what’s not?
- Who is engaging with your?
- Which networks does your target audience use?
- How does your social media existance compare to the competition?
Step 5 :- Social media content calendar
Sharing engaging content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact and more eyeballs on your content.
Right mixture of the content is also a important point to be noted :-
- 50% of content will drive traffic back to your website
- 25% of content will be curated from other sources
- 20% of content will support lead-generation goals (newsletter sign ups, ebook downloads, etc.)
- 5% of content will be about your company culture
Step 6:- Evaluate and adjust your strategy
Your social media strategy is a very important document for your business, and you can’t assume you’ll get it exactly right on the first try. As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, and you have to change the strategies many times while others are working even better than expected.
Social Media Strategy At Bizimmune :-
We focus on the research as the foundation for social media campaigns. Social media is a powerful tool and preparing the strategy for the same should be done with precision. It is a way to attractive the audiences. Social Media campaigns is a need of the hour and should be well researched before implementing.